Today, it’s not enough to set objectives to delight your customer or provide excellent customer and field service. You have to actually achieve those objectives — here are some practical steps to help you optimize your business in the age of the customer.
Read MoreWhat I’ve discovered is that when priorities and budgets are set, most companies invest the majority of their efforts in acquiring customers, while the investment and effort to serve and retain existing customers is frequently an underserved afterthought. That philosophy doesn’t work today.
Read MoreCommunication is critical for a business to be successful, no matter the industry. Your teams need to communicate with each other and your company needs to communicate with prospects and customers.
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