Customer Engagement Is the New Marketing (Inc. Magazine)

“Relationships must be formed and nurtured before customers can be mobilized as spokespersons for your brand. According to Irene Lefton, CS Expert and Thought Leader, ‘A major shift within an organization to become customer-centric is necessary before you will be able to leverage them into sustainable lifetime value and future revenue.’”

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Reflecting On Lessons Learned

“I’m actually looking forward to the New Year. I want to embrace it all, good and bad, to help me chart my path. I am confident that I can apply the wisdom I’ve acquired and the lessons I’ve learned. This is an opportunity to use my experiences to find the resilience and motivation that will make 2017 a great year.”

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Articles, LinkedInIrene Lefton